Brand Imagery- Celebrity Edition
Celebrity endorsement is one of the most popular and successful marketing strategies. It consists of a celebrity, a well-known person, or a familiar face promoting and advertising a product or service. The product and service is part of a brand. The main goal of this marketing strategy is to reach and expand its audience reach in the easiest and fastest way. Obviously, a well-known face that the audience loves helps the brand become more familiar and likable for everyone. Celebrity endorsement helps the brand on its sales. Imagine seeing your favorite celebrity using a product or service. It also helps in brand awareness, using a celebrity can help the brand become more popular and successful. Also, celebrity endorsement gives the audience confidence that the stuff they are advertising is of high quality. As a result, celebrity endorsement is the most interesting and easiest way to help your brand grow.
Eva Murati- Image of a brand
Certainly, in the ages of social media, this is the best marketing strategy a brand can use. The celebrity or well-known person you use can communicate what the brand is about. Eva Murati is an actress and also a TV host. Besides that, Eva Murati has worked as a model and has been part of different commercials. She is considered a feminist and also has used her image to influence other young girls to be strong and independent. Eva Murati has always been an advocate of gender equality. And that is some of the reasons why she is part of this photoshoot and Jungle Humans’ brand. Through these photos, you can see a strong, sexy, brave, attractive, confident, but at the same time delicate, artsy, and charming.
As a photographer, I have understood the importance of product photography and also celebrity branding. The photos should also match the style of the celebrity and the product or service you are advertising. So this strategy can be perfect, it should be a combination of product photography, the right celebrity, and the perfect photos.
Celebrity endorsement can help your brand grow but other times it can make your brand unlikeable because of the celebrity you choose. As a result, brands should be careful about choosing the right image for their brand.
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