Celebrity Branding Photography
As I have mentioned in the other blog, celebrity branding or celebrity endorsement is a marketing/advertising strategy that different brands use to become more successful and also familiar with the audience. Obviously, presenting their products or services by a familiar face is the easiest and fastest way to gain more audience and more people that would buy or use your product/ service. When a celebrity or a well-known person is seen using a product, immediately the audience becomes more confident about the product and feel safer. But, it’s important to know to connect the right celebrity to the product and service you are advertising. Just like celebrity branding can help your brand, it can also make it unlikeable for the audience if you chose the wrong celebrity. Their personality and character should match the product/service because the celebrity communicates the brand’s message.
Selecting a Celebrity for Marketing
There are a few characteristics that every celebrity should have before being a celebrity marketer. For example familiarity, esteem, and he/she should also be different than other celebrities. If you want to give the audience a new product, a unique one, also if you want to expand your audience differentiation is essential. In this photoshoot, I choose Nevina Shtylla. She is an actress and also TV host. Classy, sensual, and delicate, certainly, Jungle Humans’ dresses and bodysuits looked perfect for her. Animal print bodysuits and elegant dress, matched sometimes with a big classy hat were what this photoshoot with Nevina Shtylla needed.
Along with the color photography where everybody can see the amazing colors of the clothes, I also chose to take some black and white photos. I chose black and white photography, that it can match the elegance of Nevina Shtylla and Jungle Humans‘ outfits.
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